Tuesday, September 9, 2008

Keep Knoxville beautiful!

Observations

  • The background is green.
  • The letters are bold.
  • The letters are white.
  • All letters are capitalized, but the word on.
  • They printed the words at a angle.
  • They chose k-town not Knoxville.
  • It says,"Don't Throw Down on K-town."
  • The website is printed at the bottom.
  • There is a dash before and after the word on.

Inferences

  • They chose a green background to represent a clean ground for Knoxville.
  • To be more eye catching, they chose a contrasting color for the letters, white.
  • They also wanted to be noticeable by capitalizing and bolding all words except for the word on.
  • They probably chose to leave the word on lowercase since it is the least significant word of the statement.
  • They decided on k-town instead of Knoxville to go with the flow of the saying.
  • They printed all of the words at an angle except for k-town to address the main audience, Knoxville.
  • They had their website printed at the bottom to give credibility and for their attended audience to have access to more information.

This bumper sticker caught my eye because of the bold, angled letters printed on the grassy colored green background. The purpose of the bumper sticker is to alter the opinions of those who choose to litter, which explains the publisher's reasoning to choose the color green. The publishers also chose to capitalize every letter except for o and n to represent the more significant words of the statement which is," Don't throw down k-town." I recognized that the word K-town is not angled probably because this is a affecting way to address the attended audience, residents of Knoxville. Finally, they decided to print their website at the bottom of the page to have a logical appeal. People then can go to their website and see the statistics on those who litter in Knoxville. From just this pymgy bumper sticker on a person's vehicle, someone would think twice about littering. Overall, it is affective.

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